Bruce Kasanoff, author of How To Self-Promote Without Being A Jerk, did an awesome interview on self-promotion for We Eat Books.

Let’s face it authors, self-promotion is what will keep us alive in this Hunger Games-like publishing industry.

Having a strong business background, Kasanoff knows how to build relationships and grow businesses. In this interview, he held nothing back and shared the key to his success.

One of my favorite quotes of his gave some insight on how authors can market better on Twitter, a must use for most authors. He said, “I’ve learned they are highly invested in their work and often have trouble reducing it to something of interest to others that fits in a tweet.”

Can I raise a hand and say, that’s me?

If you want to learn how to market yourself well and build relationships in this technologically-advanced, quickly changing world, then check out Bruce Kasanoff’s interview, and buy his book.